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Because your coat and bag deserve better…

The original, vibrant, and unbreakable hook.

Toughook USA

is the sister company to Toughook UK. Toughook USA brings more than convenience to the classroom with our durable hooks.

With over 20 colors  and four different sizes, our eye-catching and unique flat design is made to keep you and your belongings safe. 

Our mindful design makes it suitable for kids as young as pre-k. 

Because of our low cost, your child will be able to cherish the color of their choice in different sizes, as they grow. 

Coming to America, Toughook USA


In 2018, the former director of a massive e-commerce firm, Eli C., watched his son graduate. 

He also watched coats, backpacks, and lunchboxes pile on the floor. 

This created a mess that was as unsafe as it was disorganized. 

Because it was on the floor, everything got dirty as well…

Unable to support the weight of everything students needed to have with them in school… metal hooks snapped. 

This created jagged edges, ripping fabric, and skin alike. 

After seeing this, Eli's confidence in his son’s learning environment began to fade.


If the school doesn’t care about the storage for

students, what else don’t they care about?


Looking for a solution, Eli found one with Toughook UK.

Sharing his concerns and solution with the school, they, unfortunately, refused this solution.

Determined to not give up and to share this innovative hook, Eli reached out to the CEO of the soon-to-be sister company.

Sharing his story, Eli was able to bring the U.K.’s best and most durable hooks to the U.S.!

Toughook has been delighting customers overseas since 2006.

And now Toughook USA is providing the same reliable storage solutions.


The hook that’s made to last

The metal hooks that have become standard everywhere are more than an eyesore…

The slender and rounded design of the hooks you grew up with are dangerous and break easy. 

Founder and creator, Tony, wanted a safer alternative that was strong and colorful. 

In 2006, Toughook was born. 

With their flat design, these hooks solved the problems about safety and durability. 


The vibrant colors turned any dreary area into a brighter space.


After selling thousands of hooks to educational furniture retailers. It was time for these unique hooks to evolve.

Toughook became official in 2012.


Hooks strong enough, that you can create a climbing wall with them

But please, don’t try this at home.

A climbing center in Glasgow placed an order for the brightly colored hooks. 

Being the perfect opportunity to showcase how strong and lasting these hooks are, Tony asked the gym to put them to the test. 

The climbing gym responded by creating a climbing wall out of them. 

A hook that can support the weight of a person climbing will support the weight of your bag, coat, and more!

Building the coat hook climbing wall

Don’t be fooled by imitations.

Imitation may be the sincerest form of flattery, but you cannot replicate greatness.

There is only one Toughook, and it is now available in the U.S. 

Try us out today and see why nothing compares to the original.